New study
reveals uncomfortable shoes cost UK women £2.5 billion per year
Women across the UK fritter away £2.5 billion each year on
uncomfortable shoes they rarely wear a recent study reveals.
The average woman in the UK spends £136.52 on five new pairs of shoes every year, at a cost of £27.40 each. Instead of investing wisely in shoes they can wear more than once, three out of the five pairs of women’s shoes end up at the bottom of the wardrobe having only been worn once or twice after hurting the wearer's feet.
The research, commissioned by shoe specialist Hotter Comfort Concept, also revealed that 40% of the 1000 women questioned admitted to choosing their shoes purely for how they looked and not how they felt on their feet.
Lisa McCarten from Hotter, says: “Shoes really can change your life: they have an impact on the health of your feet, can influence how you feel and play a significant part in how much you enjoy your day. Not only do uncomfortable shoes make for a bad day today, squeezing your toes into ill-fitting footwear can also damage your feet causing pain and discomfort in later life.”
Worryingly almost a third of women (28%) who have tried on shoes and know that they will feel uncomfortable, they still purchase them as they cannot resist how they look.
Lisa continues: “We all want to look our best, keep up with our busy lives and have fun; stylish comfy shoes are an essential part of the modern woman's wardrobe to help her tackle all three.”
62% of the women surveyed revealed that they spend at least one day a week wearing uncomfortable shoes with 48% hoping to wear them in until their feet get used to them.
More than half of the women surveyed (53%) will keep uncomfortable shoes for up to a year before giving up on them and throwing them away despite only wearing them once.
They also revealed that they own at least four pairs of shoes just to wear when sitting down or 'Dinner Shoes' that look amazing but feel very painful to walk in.
Regionally, women in Chelmsford buy the most shoes, purchasing on average seven new pairs a year whereas women in Leicester buy the least purchasing just four pairs every year.
Women in Worcester buy the most uncomfortable shoes admitting that 70% of their shoe collection only gets worn once, whereas the most comfort savvy women come from Cambridge revealing that just 20% of their collection gets worn only once.
To assist with the problem of uncomfortable shoes, Hotter's website offers a handy shoe fitting guide allowing customers to ensure their shoes fit just right: http://www.hottershoes.com/en/info/Hotter-Shoes-Fitting-Guide
The average woman in the UK spends £136.52 on five new pairs of shoes every year, at a cost of £27.40 each. Instead of investing wisely in shoes they can wear more than once, three out of the five pairs of women’s shoes end up at the bottom of the wardrobe having only been worn once or twice after hurting the wearer's feet.
The research, commissioned by shoe specialist Hotter Comfort Concept, also revealed that 40% of the 1000 women questioned admitted to choosing their shoes purely for how they looked and not how they felt on their feet.
Lisa McCarten from Hotter, says: “Shoes really can change your life: they have an impact on the health of your feet, can influence how you feel and play a significant part in how much you enjoy your day. Not only do uncomfortable shoes make for a bad day today, squeezing your toes into ill-fitting footwear can also damage your feet causing pain and discomfort in later life.”
Worryingly almost a third of women (28%) who have tried on shoes and know that they will feel uncomfortable, they still purchase them as they cannot resist how they look.
Lisa continues: “We all want to look our best, keep up with our busy lives and have fun; stylish comfy shoes are an essential part of the modern woman's wardrobe to help her tackle all three.”
62% of the women surveyed revealed that they spend at least one day a week wearing uncomfortable shoes with 48% hoping to wear them in until their feet get used to them.
More than half of the women surveyed (53%) will keep uncomfortable shoes for up to a year before giving up on them and throwing them away despite only wearing them once.
They also revealed that they own at least four pairs of shoes just to wear when sitting down or 'Dinner Shoes' that look amazing but feel very painful to walk in.
Regionally, women in Chelmsford buy the most shoes, purchasing on average seven new pairs a year whereas women in Leicester buy the least purchasing just four pairs every year.
Women in Worcester buy the most uncomfortable shoes admitting that 70% of their shoe collection only gets worn once, whereas the most comfort savvy women come from Cambridge revealing that just 20% of their collection gets worn only once.
To assist with the problem of uncomfortable shoes, Hotter's website offers a handy shoe fitting guide allowing customers to ensure their shoes fit just right: http://www.hottershoes.com/en/info/Hotter-Shoes-Fitting-Guide
STATS
The average women in UK buys three pairs of shoes at £27.40 each per
year (£82.20) multiplied by the UK female population of 31.4million.
SOURCE
Hotter research completed a poll of 1000 women in UK, June 2012.
