#8

#8

The objective worldview materializes actuality yet mass-media technology produces manipulation readily. Manipulation relies on power sustaining its coercion over the masses, through the direct application of force, which is why Kapitalismo-sozjietie requires an elite. Corporate America is Kapitalismo-sozjietie's contemporary power structure.¹ The result of this is that “worldviews ... become embedded in the culture of institutions ... bowdlerized through media commentary.”² So, Kapitalismo-sozjietie is adept at omitting its own dissent by its own extended commentary of its structures of power, reinscribing its domination upon those exposed to the discourses put through the channels of the mass-media.

Doug White writes to us from 1973 to explain that “{p}eople have certain, necessary limited experiences” and “contact directly and personally with a wider experience,” or, “indirectly by contact with others through {the media}. ... {T}he making of sense and order of this experience” is developed through explanations and generalizations “about the experience, producing a worldview that transcends the possibilities inherent in a narrow and circumscribed environment.”³

Citizen White implies that “{t}he generalizations are imposed rather than developed out of experience and new experiences are ... manipulated” so that only prescribed notions of Kapitalismo-sozjietie are allowed to form. Citizen White recommends that:

“{t}o change this, the notions of the relationship of {Kapitalismo-sozjietie} to experience have to be rethought and re-enacted, a more {egalitarian} atmosphere created and the ways of developing autonomy and independence investigated.”⁴

Citizen White helps us to deconstruct the method of control: so long as “the total social system {remains} mysterious ... the divisions of {Kapitalismo-sozjietie} remain ... accepted.” He says, “{w}e participate, communicate and commune; others in the outside world manage, exploit and manipulate.”⁵

Kapitalismo-sozjietie could “on the other hand, be united within itself, and with some other groups around it, in opposition to the local social structure.”

At least, for the most part, Kapitalismo-sozjietie attempts to give everyone the equal right to the opportunity for satisfaction. Yet, Citizen White considers even this a subtle form of manipulation.

Citizen White writes:

“Satisfaction is like soma, the painless drug-control of Brave New World. While the structure of the social system remains unchanged, groups within it finding satisfaction will remain within the walls made for them.”⁶

Through the use of the mass-media we can see that Kapitalismo-sozjietie sedates any class antagonisms by creating an environment of control.

1Freedman, L. (Oct., 2006) “Confessions of a premature constructivist.” Review of International Studies, Vol. 32, No. 4; p.692.

2Ibid., p.702.

3White, D. (1973) “On making the community school stand up.” The Age, Apr. 16.

4Ibid.

5Ibid.

6Ibid.

©Elijah Nathaniel James