449th day of the Tens

The food we produce, the excrement we consume?
Gizzardy bits.
Lizzardy bits.
Wizardly bits.
Licking lips.
We don't seem to mind whether the food gets contaminated or not so long as we see some suspicious items on the product information, or ingredients.
Take Cochineal for example. The process of making a taste and a dye to form Cochineal involves crushing red beetles. 'Natural' things like this give good health despite their representation as an E-number. E120 represents Cochineal.
Alcoholic cocktails with »lila« colours probably contain Cochineal. Beetle juice! cry the scarabs who love a good crushin'. "Go on, crush us. We love a good crushin'"
The Dactylopius Coccus gets scraped off the back of the beetle, the female one only. No gender equality in the crushing of scarabs.
Some vegetarians, the more discriminating ones, consider it unfair on beetles to go through something like boiling alive to produce Cochineal. It really comes down to the matter of taste.
The process of sun-exposure to the beetle in question matures a flavour for a very humane consumption.

SOURCES:
[1]. http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9780753822074
[2]. http://www.youtube.com/watch?v=U3LCDk0xQCU
[4]. http://www.veggieglobal.com/nutrition/non-vegetarian-food-additives.htm